Monday, October 12, 2026
Noti Group
Entertainment

Tom Cruise's Digger Fails to Impress at Box Office

Digger's ticket sales have dropped 60% in its second weekend of release, indicating a sharp decline in audience interest.

Tom Cruise film Digger forecast to become one of Hollywood's biggest flops
Source: BBC News Entertainment

Tom Cruise's latest film Digger is predicted to suffer significant financial losses after its underwhelming performance at the box office.

According to industry analysts, ticket sales for the satirical black comedy have dropped by approximately 60% in its second weekend of release, indicating a sharp decline in audience interest.

The film's total global earnings so far are estimated to be around $35m, while its production and marketing costs are reportedly around $280m. This disparity suggests that Digger may struggle to turn a profit.

Cruise has expressed his focus on creating films that will endure beyond their initial release, rather than prioritizing opening weekend box office numbers.

The film's box office prospects have been downgraded significantly by Hollywood trade experts, who now estimate it will gross around $50 million worldwide.

This figure is a far cry from what Digger would need to break even, considering its substantial budget and the costs associated with marketing and distributing the film. According to industry estimates, the film requires around $350 million in revenue to cover its expenses, including theatrical share and potential awards campaign spending.

Warner Bros has disputed this estimate, with a spokesperson suggesting that the break-even point is slightly lower at $300 million. However, regardless of which figure is accurate, it's clear that Digger faces significant financial challenges in recouping its investment.

The film's disappointing box office performance stands in contrast to other recent releases starring Tom Cruise, who has enjoyed considerable success with franchises like Top Gun and Mission: Impossible.

The Social Reckoning, the sequel to The Social Network, has had a lackluster opening weekend at the box office, taking in significantly less revenue than its predecessor.

In the US, the film earned $5.5m, which is a substantial drop from the $22m it took on its opening weekend back in 2010. When adjusted for inflation, this difference would be even more pronounced. Globally, The Social Reckoning brought in approximately $9m.

The film's disappointing performance has been overshadowed by other releases, with horror movie Other Mommy taking the top spot at the US box office chart. The Social Reckoning was beaten out by several other films, including psychological thriller Verity and video game adaptation Resident Evil.

Facts based on reporting originally published by BBC News Entertainment.

You may republish this story, in full or in part, if you credit Noti Group and link to it (licence CC BY 4.0). Photos are not included.