Thursday, October 8, 2026
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NBA Europe Launch Delayed to 2028

The launch of NBA Europe has been delayed by a year due to teams needing more time to prepare for its inaugural season in 2028.

Inside NBA Europe’s $10bn plan that has football clubs queuing to join
Source: The Guardian Sport

The launch of NBA Europe has been delayed by 12 months, pushing back its debut to 2028, giving teams more time to prepare for the inaugural season. As part of this preparation, a pre-qualifying competition will take place next year to select four temporary members that will join the league alongside 12 permanent franchises in 2028.

The NBA is investing around $10 billion over the course of ten years into this new European venture, described by insiders as the largest startup competition the sporting world has ever seen. According to sources, multiple bids have been received for the 12 permanent franchises, with prices expected to range from $500 million to over $1 billion for the London franchise.

Several prominent football clubs are reportedly interested in joining the league, with their owners seeking to acquire one of the 12 permanent franchises. The deputy commissioner, Mark Tatum, has held talks with senior executives from top-tier football clubs including Barcelona, Real Madrid, Paris Saint-Germain, Bayern Munich, and Milan.

The London franchise is expected to be highly sought after, with several bids already exceeding $1 billion. These bidders include former Chelsea chair Todd Boehly, a consortium involving former Tottenham chair Daniel Levy, MSP Sports Capital, and the Saudi Arabia's Public Investment Fund. Other cities set to host permanent franchises include Manchester, Rome, Athens, Istanbul, and Lyon.

The four temporary members selected through next year's pre-qualifying competition will join the 12 permanent franchises in the inaugural season of NBA Europe in 2028. This selection process will also introduce a new tier of teams within European basketball's existing structure.

Buss Sports Capital, a prominent US investment group, is reportedly vying for control of an NBA franchise in Manchester, UK. According to insiders, this bid is part of a broader effort by European football clubs and powerful investors to gain a foothold in professional basketball.

The NBA's plans have attracted significant interest from football clubs with existing basketball teams, such as the ones owned by City Football Group (CFG). CFG has been exploring opportunities beyond its football interests, but it appears they have not made an offer for Manchester. Meanwhile, Buss Sports Capital is understood to be a serious contender in the bidding process.

The NBA's efforts to expand into Europe have been successful in attracting well-capitalised investors who are eager to enter the basketball market. Some of these investors are new to the sport altogether, while others own established football clubs with existing basketball teams.

The NBA's plans to expand its presence in Europe have taken a significant step forward, despite initial resistance from some EuroLeague clubs.

In a meeting held at Lake Como this week, the EuroLeague clubs voted against accepting the NBA's investment proposal, opting instead to pursue their own plan to increase the number of participating teams from 20 to 24.

This decision is seen as a strategic move by the EuroLeague clubs to assert control over their own destiny and maintain a strong foothold in European basketball.

The NBA, however, remains committed to its vision for expanding its presence on the continent, with sources indicating that talks will continue despite the initial setback.

A key aspect of the NBA's plan is to create a hybrid model that combines elements of both European and North American sporting cultures.

The NBA's hybrid model aims to balance European and North American sporting cultures by incorporating elements of both systems.

Under this plan, non-franchise clubs will have a chance to compete in the end-of-season playoffs, with the top-ranked team securing their spot for the following season. This would result in a regular turnover of teams outside the permanent 12, as the other three teams are sent back to the play-in competition.

Some European football clubs are reportedly eager to join the NBA's new league, but their motivations may not be entirely pure. There are suspicions that some clubs may have ulterior motives for joining the league.

Real Madrid, in particular, seems invested in the project, with president Florentino Pérez pushing for a semi-closed league structure in Europe. This could potentially set a precedent for other football leagues, including the breakaway European Super League (ESL) that Real was involved in before its collapse.

Pérez's enthusiasm for NBA Europe is not surprising, given Real's ongoing court battles with Fifa and Uefa over alleged antitrust practices by the governing bodies. The Madrid commercial court and Spain's high court of justice have both ruled in Real's favour, keeping their options open.

The NBA Europe's ambitious $10 billion plan is generating interest from football clubs eager to join forces. This move could potentially create a semi-closed Champions League where top teams secure permanent qualification and limit access for others. The prospect of such a scenario has sparked interest among European football clubs.

Manchester City remains a point of contention for the NBA, as their parent company CFG holds a 50% stake in the Co-op Live arena alongside Oak View Group. This partnership is set to host an NBA regular-season game between San Antonio Spurs and New Orleans Pelicans in January, adding another layer of complexity to the situation.

NBA Europe's focus lies in bringing on board partners who can invest in basketball development. This includes establishing academies and building indoor arenas that meet international standards. Currently, there are only a handful of world-class indoor arenas across Europe, and the NBA sees an opportunity to create economic growth by investing in these facilities.

Tatum has close ties with CFG due to his connections with chairman Khaldoon al-Mubarak, who developed a passion for basketball while attending a Boston Celtics game during his studies at Tufts University.

The partnership between the NBA and Abu Dhabi's department of culture and tourism has been instrumental in bringing pre-season games to the region for the past four years, as part of a nine-year agreement.

Despite Manchester City's recent guilty verdict on over 100 charges of financial cheating, the existing deal will remain in place, sparing the NBA from any potential fallout, although the club is not involved in the franchise bidding process.

Facts based on reporting originally published by The Guardian Sport.

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