Paramount, New Regency, JustWatch

JustWatch, a leading search engine and guide for streaming content, is expanding its reach by launching its own streaming platform, JustWatch TV. This new service will offer users a one-stop-shop for their favorite movies and TV shows, featuring content from 30 partners.

The company's move into the streaming business comes after a recent announcement of plans to venture into this space. Partners such as Paramount, New Regency, Fremantle, Bleecker Street, and Vortex Media were initially revealed to be on board, but more have been added since then. These include Cineverse in the U.S., LEONINE Studios in Germany, SND in France, and Altitude in the U.K.

JustWatch has been helping users navigate the complex streaming landscape for 12 years through its online guide. This platform provides a comprehensive overview of what's available on various services, making it easier to find and watch movies and TV shows.

The new JustWatch TV service will offer both free and paid tiers, as well as a movie rental store.

JustWatch is expanding its reach beyond providing streaming guides by launching its own TV service, offering users a new way to access their favorite content.

The company's existing guide provides users with information on where to stream over 500,000 movies and shows across more than 1,500 providers worldwide, with data also being used by partner websites and apps. This valuable information is utilized by studios, distributors, and agencies to target their campaigns across social media platforms like Meta, YouTube, TikTok, and others.

The new JustWatch TV service will be available in 12 markets, including the US, Canada, the UK, Ireland, Germany, Austria, France, Italy, Spain, Switzerland, Australia, and New Zealand. Users will have access to a range of content through the service, which will be integrated within JustWatch's existing apps and website.

The free tier of the new service will offer ad-supported titles, while those who opt for the paid version, JustWatch TV Plus, will get access to over 300 ad-free titles in the US. Additionally, users with a subscription will be able to use advanced filters and hide previously seen or disliked titles from their guide.

JustWatch's expansion into streaming is not limited to its guide features. The company is also launching a movie rental store in several countries, starting with the US, UK, Ireland, Australia, and New Zealand. These markets will be followed by additional territories in due course.

The ad-supported tier of JustWatch's service will compete directly with free streamers like Tubi and Plex. However, its paid tier, dubbed "Plus", will take on low-cost services such as Howdy from Roku, which offers an ad-free experience for $2.99 per month. JustWatch has priced its Plus tier similarly at $3.99 per month or a one-off payment of $49.99.

The company's streaming offerings are focused primarily on older movies and independent content, similar to many low-cost services available today. This approach is aimed at providing users with a diverse range of titles to choose from.

JustWatch has also introduced an innovative feature that allows users to influence the service's content selection. By requesting specific titles, users can help shape the library of what is available on JustWatch, giving subscribers more control over their viewing experience.

JustWatch's evolution from a streaming guide to a content provider continues as it expands its library of titles. By allowing users to request specific titles, the platform empowers subscribers to shape their viewing experience and discover new content.

This development is part of JustWatch's broader effort to provide a more personalized service for its users. The company has been working to create a comprehensive library that meets diverse tastes and preferences, making it easier for viewers to find something they like. As a result, the platform is becoming an increasingly important destination for those looking for recommendations.

By incorporating user feedback into its content selection process, JustWatch aims to establish itself as a go-to resource for streaming enthusiasts.