Collaborations? For a movie premiere? Groundbreaking.
The highly anticipated sequel to the beloved movie “The Devil Wears Prada” releases in theaters today, May 1, and fans can’t get enough.
To celebrate, a wide range of food brands, restaurants, movie theaters and so on have released collabs or movie-inspired products. Gird your loins.
If you’re thinking of passing over these limited-edition partnerships, “don’t be ridiculous. Everybody wants this,” as Miranda Priestly (Meryl Streep) said.
Here are all of the food and drink collabs you can snag to celebrate “The Devil Wears Prada 2.” That’s all.
AMC Theaters
Get your popcorn in style with AMC Theaters with their handbag popcorn bucket, which is being sold in limited qualities at select locations.
The popcorn bag is likely to sell out quickly, so AMC offered a pre-order option online, which will start shipping out on Aug. 30. AMC noted that The Devil Wears Prada 2 Handbag Popcorn Bucket, listed for $39.95, sold out of initial stock, and this pre-order represents the final production run of the product and will be open until May 13, or while supplies last.
AMC Theaters will also have a special drink tied to the film, a Front-Row Espresso with premium Grey Goose Vodka and nitro-infused espresso.
Cinemark
Like AMC, Cinemark is selling a limited-edition popcorn handbag, as well as a wine tumbler and another themed popcorn container.
Cinemark’s pre-order information for the popcorn handbag is identical to AMC’s, selling for $39.95 under a pre-order that ends May 13, or while supplies last, and ships out starting Aug. 30. The Stainless Steel Wine Tumbler with Charm is currently sold out on Cinemark’s website, but they might be available at certain theaters. The tumbler is listed for $19.95 and comes in red and black.
Coca-Cola
Diet Coke went all out for the release of “The Devil Wears Prada 2.” Coca-Cola filmed an ad set in the offices of the film’s fictional Runway magazine where magazine staffers take a Diet Coke break while Miranda leaves the office.
The ad also featured The Canny Pack, a fanny pack that holds Diet Coke. Fans have the opportunity to enter for a chance to win the limited-edition fanny pack online.
For those in NYC, Diet Coke lovers can get a first look at The Canny Pack in real life — and potentially even get their hands on one. Saks Fifth Avenue’s New York Flagship Store will have an immersive window display featuring the exclusive creation starting May 1.
Grey Goose
Grey Goose released a Runway-worthy cocktail collection inspired by “The Devil Wears Prada 2.” The collection includes The Devil’s Roast, The Scarlet Step, The Cerulean Goose, That’s All Martini Cocktail and the Groundbreaking Spring Spritz.
These specialty Grey Goose cocktails will be featured in many theaters nationwide.
Hyatt Regency Times Square
The Hyatt Regency Times Square is offering a specialty grilled cheese menu inspired by the movie — referencing Andy Sach’s (Anne Hathaway) boyfriend making a grilled cheese in the first film. The grilled cheese menu will be available at the hotel’s restaurant CUE 48 starting May 1.
The menu includes Andy’s Grilled Cheese made with Jarlsberg cheese and sourdough bread and the CUE 48 Grilled Cheese made with Four Fat Fowl St. Stephen Cheese, fig jam and multigrain bread.
M&M’s
M&M’s launched a limited-edition M&M’S All Cerulean pack, a nod to the first film’s iconic cerulean monologue. Starting May 1, fans will have the opportunity to get their hands on the limited-edition pack of cerulean candy online for free, while supplies last.
Smartwater
In another cerulean moment, Smartwater is offering a limited-edition bottle, available while supplies last at select Target locations. Each bottle has a QR code that fans can scan to access a challenge called “smartwater cerulean.”
The two-minute challenge will ask participants to select cerulean out of multiple blue-colored swatches. A digital Miranda Priestly will guide and judge as the challenge goes on. Those who pass will be entered to win prizes such as movie tickets, a collectible Runway magazine and the Smartwater cerulean bottle.
Regal Cinemas
The handbag popcorn buckets is also available at Regal Cinemas locations while supplies last. At Regal theaters, each purchase comes with large popcorn and a collectible keychain.
Starbucks
Starbucks launched a secret menu to celebrate “The Devil Wears Prada 2,” featuring a curated lineup of beverages inspired by the characters of the highly anticipated sequel, which are available exclusively in the Starbucks app.
“The Devil Wears Prada 2” Secret Menu features Miranda’s Signature Order, Andy’s Cappuccino, Nigel’s Go-to Doppio and Emily’s Fave Iced Chai.
The Parliament NYC
Located in The Benjamin Royal Sonesta New York, The Parliament NYC restaurant is offering a Style & Stilettos Weekend Brunch this month to celebrate the big movie.
The brunch includes one entrée per person, amuse bouche cubed cheese — on ode to Andy, a cocktail in a stiletto decanter, Miranda Priestly stickers, a devil horns headband and a Miranda-inspired “That’s All” makeup bag.
Waldorf Astoria
The Waldorf Astoria New York is featured in “The Devil Wears Prada 2,” and Waldorf Astoria Hotels & Resorts has a special drink that’s inspired by the film to celebrate.
All hotels in the US are currently serving a limited-edition cocktail dubbed The Devil’s Martini. The martini is made with Grey Goose Vodka, Sakura Vermouth and hibiscus flower extract. The Waldorf Astoria New York has an extra offering, too. The limited-time Devilishly Chic Getaway experience includes a food and beverage credit, a shopping experience and more.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
