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Miller High Life to release ‘bar fume’ that smells exactly like dive bar

in Business
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Miller High Life has released a "Dive Bar-Fume."
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Are you in the mood for some eau de filthy clogged toilette.

For those who want to smell like last call on the Lower East Side, Miller High Life has released a new cologne that’s meant to smell like a dive bar for $60 a bottle, just in time for the holidays.

The scent of the so-called Dive Bar-Fume blends cedarwood and patchouli to recreate the smell of a bar counter, tobacco and leather to evoke “those worn-in leather barstools,” sea salt for the “basket of fries and popcorn” and Champak blossom to replicate the smell of Miller High Life.


Miller High Life has released a “Dive Bar-Fume.” Miller High Life

It’s unclear if the cologne, which is currently sold out, will also smell like stale cigarette smoke, flooded bathrooms and a fight that breaks out for no reason.

“High Life is bringing that dive bar scent you know and love to your home with High Life Dive Bar-Fume, just in time for the holidays. Happy High Life!” the fragrance’s listing says.

The Champagne of Beers has other beer-themed holiday offerings in its shop, including Miller High Life stockings and Christmas tree ornaments.


Image of the Dive Bar-Fume bottle
The cologne is currently sold out. Miller High Life

Instagram users had a field day in the comments of the post announcing the cologne with one commenter saying “this was my scent for 7 years.”

“Does it smell like shattered dreams?” posted another.

[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]

Tags: barsBeerBusinessUS News
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