Kid Rock appears to have made his peace with Bud Light just months after using an assault rifle to destroy multiple cases of the beer in response to the Dylan Mulvaney social media posts.
The “Bawitdaba” rocker-rapper was spotted by the gossip news site TMZ sipping from a can of the beleaguered Anheuser-Busch brand at a Colt Ford concert in Nashville on Thursday.
Kid Rock went viral on social media in early April when he filmed himself taking an AR-15 shotgun and obliterating what looked like four 12-packs of Bud Light.
“F–k Bud Light, and f–k Anheuser-Busch,” the “Devil Without a Cause” singer said in the April 3 video.
Just two days prior, Mulvaney, the transgender influencer, posted images to her social media touting Bud Light — sparking outrage among conservatives.
Calls to boycott Bud Light grew, resulting in consistently sagging sales for the brand that had long dominated the domestic beer market.
Despite the backlash against Bud Light, Kid Rock’s Nashville restaurant, the Honky Tonk Rock & Roll Steakhouse, continued serving the beer even while country stars such as John Rich and Travis Tritt pledged to do away with it.
While Bud Light sales have suffered in recent months, there are apparent signs that American beer drinkers are warming up to the brand again.
The proportion of Bud Light drinkers who say they are unlikely to buy the brand in the next three to six months fell from 18% to just 3% in July, according to a survey by Deutsche Bank.
Bud Light sales remain on a downward keel four months after its controversial Mulvaney ad triggered a backlash.
Per Nielsen data, Bud Light sales tanked 26.5% for the week ended Aug. 5.
Volumes also slumped 29.7% in the period — a faster week-over-week drop than the week before, when volumes dipped 29.3%.
Representatives for Anheuser-Busch did not immediately respond to noti.group’s request for comment.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
