Progresso has stirred up a soup-er strange confection to honor National Soup Month.
Through the end of January, the soup giant is selling chicken noodle-flavored hard candies — “soup you can suck on,” parent company General Mills announced in a news release Thursday.
The “Soup Drops” resemble cough drops — or bouillon cubes — and come right in time for “the height of cold and flu season,” the company added.
“When you’re sick, nothing is truly more reassuring than chicken noodle soup,” said MC Comings, a vice president at General Mills, in a statement.
“So, we thought, why stop at the soup bowl?”
For $2.49 — the cost of a typical can of Progresso’s sick day comfort food — plus shipping, customers get 20 drops in a real tin, and it comes with a can of the real stuff, too.
“Enjoy the soup like never before,” the company boasted.
The candies are packed with an alphabet soup of flavors including veggies, chicken, soft egg noodles and a hint of parsley.
The announcement left some stewing.
“If the candy doesn’t get hot like soup … then sadly, I may have to pass,” one Instagram user commented on a post about the new release.
Others were boiling hot.
“This sounds nasty as hell,” one person commented.
“Ewwwwwwwwwwwww,” said another.
Puke emojis were also littered throughout the comment section.
The drops sold out within an hour of the launch but will be restocked every Thursday at 9 a.m. through the end of January, while supplies last.
Some consommé lovers are already preparing for the next drop.
“Need this in my life,” commented one.
“Please make plenty so you don’t sell out!!!!!!!!!” one pleaded.
The next batch will be available at ProgressoSoupDrops.com
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
