Peacock is rolling out a native vertical video format for live sports, allowing you to watch games without turning your phone sideways. The feature will roll out to NBA games first this spring and will use an algorithm to track players and zoom in on the action.
The launch of this feature comes just months after a report from Nikkei Asia revealed that NBC Sports plans on using a player tracking system called viztrick AiDi. The technology was developed by a Japanese broadcaster and uses facial recognition to allow viewers on mobile to tap their screen to focus on specific players. It’s unclear whether Peacock’s vertical NBA streams will use the same kind of technology. NBCUniversal didn’t immediately respond to noti.group’s request for more information.
Bringing a vertical view to live sports is yet another move by Peacock to get bigger on mobile. The streaming service added playlists with vertical clips from some of its most popular shows last year, brought multiview to mobile for the 2026 Winter Olympics, and is now launching an endless feed dedicated to clips from Bravo shows.
You’ll find Peacock’s vertical NBA games in the app’s Courtside Live option, where you can already watch games from multiple camera angles.
Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media, noti.group’s parent company.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
