Netflix’s video podcast ambitions may extend beyond its recent deal with Spotify. A new report from Bloomberg suggests Netflix is preparing to create original video podcasts exclusive to its streaming service as well.
The streaming giant has reportedly contacted talent to create the new shows and plans to update the layout of its mobile app to help users find the video podcasts. Last month, Netflix struck a deal with Spotify to add 16 video podcasts to its platform, and Bloomberg reports that it has held talks to license other shows from iHeartMedia and SiriusXM, too.
Netflix is looking to license the shows for just one year, with some deals worth less than $10 million, as the company determines whether there’s a place for podcasts on its streaming service, Bloomberg reports.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
