YouTube is switching off some push notifications for channels with frequent uploads in a new test that might make you miss alerts you’ve signed up for. The latest test announced by the official TeamYouTube community targets channels that users have notifications set to “all” for, but often don’t open those notifications.
The test won’t turn off notifications for channels that don’t upload frequently, as TeamYouTube member Rob noted:
It’s not clear whether users will have any indication that they’re missing notifications, and it doesn’t seem normal to have a platform manage your notifications for you.
“When viewers turn off all notifications from YouTube, all creators are unable to reach even their most engaged viewers outside the app. The goal of this experiment is to help us find ways to reduce this problem,” wrote Rob. Too many notifications can certainly be annoying, it’s possible some viewers want to see their favorite channels’ updates, even if they don’t immediately watch them.
The test is just a “small experiment,” but there’s no mention of how long it will go on for or whether it will expand to more users.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
