Tomi Lahren appeared to question Kid Rock’s manhood over the weekend by suggesting that anyone who drinks Bud Light isn’t really in charge at home.
“A dude drinking Bud Light says…my wife wears the pants. I said what I said,” the conservative commentator wrote on X, the social media platform formerly known as Twitter.
Lahren never mentioned Kid Rock by name, but the post was written just days after the “Devil Without a Cause” singer was spotted at a Nashville concert sipping a Bud Light.
The rocker had famously announced his disdain for Bud Light after transgender social media influencer Dylan Mulvaney started touting the beer to her millions of followers on TikTok and Instagram — posted a video of his own in which he is seen firing an assault rifle at several cases of the Anheuser-Busch brand.
But he appears to have ended his boycott of the beer after gossip news site TMZ snapped photos of him drinking Bud Light at the Aug. 17 Colt Ford concert in Nashville.
Kid Rock’s commitment to the anti-Bud Light boycott was called into question further when it was learned that his Nashville restaurant, the Honky Tonk Rock & Roll Streakhouse, continued serving the beer even while country stars like Travis Tritt and John Rich vowed to opt for alternatives.
Mulvaney on Sunday slammed the “extreme amount of transphobia and hate” after winning Breakout Creator at the 2023 Streamy Awards — declaring she would celebrate the win by cracking open a beer.
American beer drinkers have been shunning Bud Light in greater numbers over the past few months during which the Mulvaney controversy has been fresh in their minds, according to sales figures.
Modelo Especial, the Mexican beer that is distributed in the US by Constellation Brands, has overtaken Bud Light as the top-selling beer in the country, according to data from NielsenIQ.
Ironically, Bud Light’s parent company, Anheuser-Busch InBev, distributes Modelo Especial outside of the US.
The Mexican lager has consistently beaten Bud Light in monthly sales over the course of the summer as consumers who once embraced the Anheuser-Busch brand struggled to fight off lingering resentment over the Mulvaney ad campaign.
Despite the bleak news, there are indications that Bud Light’s decline has bottomed out.
According to NielsenIQ data, Bud Light volumes were down 26.7% in recent weeks — a slight improvement from the 30% decline since the spring.
Last month, Constellation Brands, whose portfolio of beers, wines, and spirits includes Corona and Fresca Mixed, posted better-than-expected earnings results for the first quarter, a three-month period that saw beer sales rise by 11%.
Meanwhile, Anheuser-Busch InBev felt the sting of the Bud Light boycott, reporting a 10.5% drop in revenue and a nearly 30% plunge in core profit in the US during the second quarter.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
