Cracker Barrel ends partnership with consulting firm Prophet — behind logo change after intense backlash
Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash ...
Tag: marketing
Publishers Clearing House files for Chapter 11 bankruptcy
Publishers Clearing House, a decades-old marketing and sweepstakes company known for doling out large “Prize Patrol” checks, has filed for Chapter ...
NYC’s most successful entrepreneurs reveal their stealth marketing tactics
The best marketing is free — according to some of New York’s most innovative entrepreneurs. It’s all about “word of ...
Anheuser-Busch’s marketing chief to exit after Dylan Mulvaney fiasco
Anheuser-Busch’s US marketing chief plans to resign as the brewer continues to grapple with sharp sales drops following its disastrous ...
Heinz to roll out pickle-flavored ketchup
Condiment king Heinz will launch a pickle-flavored ketchup to slather on dogs and burgers as the company tries to cash ...
Anheuser-Busch denies claim it fired Bud Light marketing VP
Anheuser-Busch denied a report that it had fired Alissa Heinerscheid, the marketing VP behind Bud Light’s disastrous campaign with Dylan ...
Miller Lite silent on ‘woke’ ad following Bud Light disaster
Miller Lite launched a marketing campaign for Women’s History Month in March that railed against beer ads focused on bimbos ...
Bud Light replaces marketing exec behind Dylan Mulvaney partnership: report
The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according ...
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