Intense backlash to Matt Rife ad left makeup company ‘very surprised,’ brand executive says
One executive for makeup brand e.l.f. is trying to turn down the social media temperature after her company’s latest ad ...
Tag: Makeup
E.L.F. Cosmetics under fire for controversial comedian Matt Rife ad
A well-known beauty brand is under fire for its inclusion of a controversial comedian in its latest campaign. E.L.F. Cosmetics ...
Tariffs threaten South Korean beauty product boom in US
When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United ...
Saie founder Laney Crowell’s network built clean beauty brand
When Laney Crowell left her communications job at cosmetics behemoth Estée Lauder in 2016, she didn’t have a clear roadmap ...
Mastermind mom behind $8M organized retail theft ring that hit Sephora, Ulta Beauty gets 5 years
The mastermind of an organized retail theft ring — dubbed “California Girls” — that targeted high-end makeup firms Ulta Beauty ...
Kim Kardashian’s Skims soars to $4B valuation to give A-lister $500M windfall
Kim K. keeps rolling in the Kash. The curvy reality TV star-turned-business mogul’s shape-wear brand Skims raked in $270 million ...
Maybelline under fire for using bearded Ryan Vita in ad
Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks ...
Why Americans are splurging on makeup amid inflation woes
Like many Americans, Karla Maldonado has been cutting back her spending to spare her wallet from rising costs: She is ...
I worked at Sephora — you don’t want to do these gross things in the store
This is the beauty hack you weren’t expecting. A former Sephora employee revealed the things she would not do as ...
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