A ritzy club is opening in the Big Apple for rich people who want a WeWork-like office space with a lot more amenities.
Members get a 400-square-foot private office that affords them access to a members lounge, uniformed staff who bring them coffee and snacks and serve as support staff, conference rooms and access to the members-only restaurant in the GM building, Coco’s.
For those privileges, members are asked to cough up $125,000 to join Colette, located on the 37th floor of the GM building at 59th Street, and an additional $36,000 annual fee.
Membership in the swanky club will be capped at 300.
Colette — not to be confused with another club by the same name that’s aimed at swingers — is run by Edmund Safra of the Safra banking family and restaurateur Juan Santa Cruz.
“The world has been evolving for quite some time, and the pandemic has made it more evident that people do not use their offices as much as they think they do, or wish they did,” Santa Cruz told Bloomberg, which first reported on the club.
Colette is aimed at people who might have second homes in New York City and don’t need a full-time office, according to the report.
A spokesperson for the club declined to comment on the report.
It will open in March 2023 and offer 23 private offices.
But Colette joins a crowded field of clubs aimed at the super-wealthy, including The Core Club, which is opening a few blocks from Colette in the coming weeks and charges initiation fees of $15,000 to $100,000 and annual dues up to $18,000, according to the report.
Aman Resorts is opening nearby, offering $100,000 memberships to people who want exclusive travel perks, like private jets and boat transportation along with spa treatments and luxury concierge services.
There’s also the SoHo house, Casa Cipriani and at least another three relatively new clubs aimed at the one percenters.
Santa Cruz says Colette will stand out from the rest of the pack.
“We’re setting ourselves apart by the level of design, which, from the very beginning, is thought about for business performance,” he told Bloomberg.
He personally selected the fabric that will adorn the walls, the wood veneer on the trim, the staff’s uniforms and the window treatments in each of the office’s double bay windows, according to the report.
What’s more, members can resell their shares if they move away from the Big Apple or don’t need the space anymore.
[Written in collaboration with other media outlets with information from the following sources]
