Motorola has teamed up with Paris Hilton to release a limited-edition version of the Razr Plus. It’s exactly what you expect: pink, pricey ($1,199.99 to be exact, $200 more than the standard model), and comes with a custom baby pink vegan leather case that looks like a teeny handbag. It even includes an alternative sparkly case strap in — you guessed it — pink.
It’s a collaboration that makes complete sense if you’re familiar with the original Motorola Razr V3’s history. Celebrities like Paris Hilton, Nicole Richie, and Rihanna were massively influential in its marketing and were frequently photographed using their own pink editions of the flip phone. So much so that Motorola brought Hilton in to help market the 2024 relaunch. This throwback — which pays homage to remarkably similar special edition Razr releases with tennis star Maria Sharapova and supermodel Naomi Campbell — is the ideal combination to market towards Gen Z’s obsession with Y2K fashion and culture.
The Paris Hilton edition Razr Plus will be available in limited quantities on Motorola’s website starting on February 13th. Alongside everything I’ve already mentioned, it’s also boxed in special packaging, and comes pre-loaded with exclusive wallpapers and ringtones / notifications recorded by Paris herself — including a spin on the iconic “Hello Moto” soundbite.
The changes to the Razr Plus itself are otherwise entirely aesthetic. Aside from the leather-like texture, the color is a near match to the existing “Hot Pink” edition Motorola released last year. Other differences include Paris Hilton’s signature scrawled on both the back of the device and its pink case, and her “that’s hot” catchphrase engraved on the phone’s folding hinge.
Pink y2K devices seem to be having their marketing moment. If this Razr throwback collab is still too modern for your liking then there’s always the Barbie Phone.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
