Ikea has announced that it’s opening mini retail experiences in a handful of Best Buy stores in the southern US later this year. It’s the first time Ikea’s products and services will be available through another US retailer, saving shoppers from having to visit and navigate the chain’s warehouse-sized stores which aren’t as plentiful in the US as Best Buy locations.
Although Ikea has had a strong push into offering its own smart home products in recent years including lights and plugs, its new shop-in-shops won’t be focusing on electronics like the Apple-branded shops already located in most Best Buy stores. Instead, they’re designed to lure shoppers who are already at Best Buy to purchase appliances like fridges and washing machines into potentially redesigning their kitchens and laundry rooms.
“By bringing together our home furnishing expertise, products, and services with Best Buy’s leadership in appliances and technology, we’re creating a one-stop destination where customers can design their dream kitchen, storage solutions or laundry space with ease,” said Rob Olson, chief operation officer, Ikea US, in a press release. You won’t be able to walk out of Best Buy with a new Billy bookcase, but you will be able to sit down with an Ikea rep in a mini showroom environment who can help you find new home furnishings and then order Ikea products for delivery.
The Ikea shop-in-shops will be 1,000-square-feet in size and will launch at 10 Best Buy locations in Florida and Texas including Daytona Beach, South Austin, and Mesquite. Ikea hasn’t announced plans to open more than the initial 10 next year, but it seems like an easier way for the Swedish home furnishings chain to expand its presence since it currently has just 52 locations in the US while Best Buy has over 1,000.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
