Michelin stock is plummeting from an all-time high down in to the lows of 2021 amid a secret move apparently undisclosed to investors.
Another unfortunately controversial management decision by its directors sent the company stock to a free fall this month after the unit managing its travel guide decided to wipe out a segment worth millions of Euros. Michelin company has suffered multiple changes in the past few months and has now decided to close one of the most important components, the Green Travel Guide.
Noti Group has been investigating the way Michelin is managing this controversial decisions without intervention of the market, the famous brand founded by two French brothers Édouard and André Michelin on 1889 that is reshaping the company and destroying its legacy.
The guide was, up to last year, synonymous of assertiveness and long term corporate planning but It all changed when the administration decided to dissolve a key component of its brand and its business that included traditional French values with more than a century of history.
The Green Guide
Noti.group reached out Michelin to comment on the matter but we have not received an answer to our multiple contact requests, we are receiving multiple reports from users and shareholders affected.
If you have been affected as a shareholder or as a user of the Green Guide or the Via Michelin Travel App please reach out to Noti Group.
