Meghan on Meghan crime.
Meghan McCain went after Meghan Markle — again — during the premiere of her “Happy Hour” online series Wednesday and specifically criticized Markle’s lifestyle brand, As Ever.
“She apparently never listens to anyone living in reality,” the conservative commentator, 40, said about the Duchess of Sussex, 43.
McCain told her guests, celebrity blogger Perez Hilton and journalist Mary Katharine Ham, that she thought the original title of Markle’s company, American Riviera Orchard, “was a terrible name to begin with.”
After showing the Instagram video from Monday of Markle announcing her As Ever brand, McCain said that she “cannot stand” the “Suits” alum.
“I love people that I can relate to, like every other 40-year-old mom,” said McCain. “I don’t want to eat her jam. I love Princess Kate. I don’t know what she’s doing. This is like her ninth rebrand. I actually had to review her show and her podcast, and it was horrible. It was so boring.
“I would not tell her to do any of this stuff,” McCain added of Markle. “I would have a whole different idea of how to help her career.”
Markle changed the name of her lifestyle business after dealing with a slew of trademark snafus, while unveiling a new website and logo for her business venture.
But in the days since, Markle has been caught in multiple branding mishaps related to her As Ever company.
A small town in Mallorca, Spain, accused Markle of copying its traditional coat of arms, which bears a striking resemblance to the As Ever logo. Meanwhile, an NYC-based clothing brand called As Ever spoke out about the moniker of Markle’s business.
“I used to really like her,” McCain said about Markle, explaining that now she thinks the duchess and Prince Harry are “boring” and don’t understand “transparency.”
The former “The View” co-host then praised Markle and Harry’s estranged sister-in-law, Kate Middleton, who is now on the other side of her cancer battle.
“I think it’s cause my dad died of cancer, I was really rooting for her and I was so sad about it,” said McCain. “We’re basically the same age and I’m just [team] Princess Kate forever now. That’s just me.”
McCain blasted Markle last month, calling the trailer for the former actress’ upcoming Netflix lifestyle series “tone deaf” and “out of touch.”
“Now that she wants to be American again instead of British aristocracy what she seems to forget is Americans want real, raw, uncensored,” McCain wrote on X at the time.
McCain also claimed Markle’s lifestyle is unattainable for many Americans who “can’t pay for groceries.”
“We are a country in rage, uncertainty and intensity right now. This concept is ill advised,” she added.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
