A royal mini-me!
Meghan Markle enlisted the help of her and Prince Harry’s daughter, Princess Lilibet, to introduce her new lifestyle brand, As Ever, to the world.
On Monday night, the Duchess of Sussex took to Instagram to reveal she’s ditched the American Riviera Orchard moniker after feeling “limited” in her options.
Along with the announcement, the “Suits” alum, 43, unveiled a brand-new website and logo for her business venture, which features a sweet snap of her and Harry’s 3-year-old daughter.
In the image, which currently serves as the background of her soon-to-be-launched website, Markle and her youngest child can be seen walking hand in hand in a grassy field.
The picturesque snap, presumably taken near their Montecito, Calif., home, features palm trees and an ocean view in the distance.
The mother-daughter duo are each dressed in white outfits as they run across the grass side by side.
A new logo can also be spotted at the top of the website, which features a palm tree with a hummingbird on each side.
It’s no secret that Markle’s sunny neighborhood is home to many palm trees, meanwhile, Harry previously revealed the special meaning hummingbirds have to him and Markle.
In his 2023 memoir, “Spare,” the duke reminisced on getting a visit from a hummingbird shortly after the death of his grandmother, Queen Elizabeth II.
“Soon after our return, a hummingbird got into the house,” the former working royal wrote. “I had a devil of a time guiding it out, and the thought occurred that maybe we should start shutting the doors, despite those heavenly ocean breezes.”
“Then a mate said: Could be a sign, you know? Visitors, as it were. Aztecs thought them reincarnated warriors. Spanish explorers called them ‘resurrection birds.’”
While it’s unclear if this is why Markle opted to have hummingbirds in her brand’s logo, it certainly makes the move a sentimental one.
The delayed launch of her lifestyle brand — which has been plagued with a slew of trademark snafus — will coincide with the release of her Netflix show, “With Love, Meghan,” slated to hit the streamer on March 4.
In her social media post, the former working royal admitted she was “shocked” that her brand’s new name managed to remain a secret for this long.
“I’m shocked we’ve kept this a secret for so long,” she said. “In two weeks my show is coming out, which I’m so excited for. And also my business, which I think there has been a lot of curiosity about.”
“Then Netflix came on, not just as my partner in the show, but as my partner in my business. which was huge. So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever.”
The mom of two also described the parallels her new brand has with her former lifestyle blog, The Tig, which became defunct after she struck up a romance with the duke in 2017.
“And I haven’t been able to share it with you in the same way for the past few years, but now I can, so as things are starting to trickle out there, I wanted you to hear it from me first,” she said.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
