Meghan Markle has quietly deactivated her ShopMy Instagram page, which previously allowed her to earn commissions through affiliate links featuring her outfits.
The Duchess of Sussex, 44, launched the online storefront in March — with its debut coinciding with the release of her Netflix series, “With Love, Meghan.”
But just months after introducing her digital shop to her social media followers, it appears as though her selection of items have been yanked from the site, leaving it completely blank.
At the top of the page, hopeful shoppers are met with a message that reads, “This curator has not yet added any collections.”
The “Suits” alum previously described the page as “a handpicked and curated collection of the things I love,” and noted that she was eligible to collect commissions from any purchases made via the platform.
The online closet featured mostly designer pieces, including pricy linen shirts, sweaters, sunglasses and handbags. Most items boasted neutral shades like beige, brown, white, black and navy blue.
While prices vary across the board, the vast majority of items boasted eye-popping price tags.
These included a $1,415 beige Loro Piana cashmere crewneck, a $1,350 Heidi Merrick dress, Brochu Walker pants priced at $388 and a gold Maya Brenner Happiness Retreat citrine stone necklace, made in collaboration with her “Suits” co-star Abigail Spencer, for $500 a pop.
The website also promptly featured her royal title, “Meghan, Duchess of Sussex” — leading many critics to accuse her of “monetizing the monarchy.”
“I can’t believe she is allowed to get away with monetizing the monarchy,” one person wrote in March, with another chiming in, “So Meghan is now, just outright merching clothes, using her Royal title…. a final F you to Queen Elizabeth and the Sandringham agreement.”
Still, not everyone critiqued Markle’s money moves at the time, as one fan wrote, “Meghan Sussex is now providing outfit details This is SO smart since now she can use her large social media reach to strike deals with these brands. I make a solid amount from clothing affiliate links so I can only imagine what her almost three million followers will allow her to make.”
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Another added, “FINALLY! I’ve been hoping Meghan Sussex would do this.”
The former actress candidly spoke about her ShopMy page last week, telling Bloomberg that the digital storefront offered her fans direct links to the items she wears.
“From my standpoint, even having ShopMy on Instagram has been an interesting exploration because I’m able to say these are the actual brands and people can find what they’re looking for if they wanted to emulate the style,” she said in an interview.
While it’s unclear if Markle will eventually update the Instagram shop, she seemingly had high hopes for the money-making venture back in March.
“Many of you have asked, so here you go! A little shopping to start the week. More to come. Link in bio ❤️,” she wrote on her Instagram Story at the time.
The mom of two revealed she would be posting links to her favorite outfits — including those she wore in her Netflix series.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
