It’s time for another “awe dropping” Apple event. The company is expected to announce the iPhone 17 today, alongside some new Apple Watches and perhaps the AirPods Pro 3.
We got a glimpse of some software at WWDC 2025, but today is all about the new hardware, baby. We’re anticipating the usual — the iPhone 17 and 17 Pro, new colors, camera upgrades, and quite possibly an iPhone 17 Air if the rumors pan out. The fall is usually when Apple also struts out a new Apple Watch, and based on previous upgrade timelines, it’s likely we’re due for an Ultra 3 and a revamped SE. The AirPods Pro are also due for a refresh. And, as always, it’s possible that there’s something we haven’t accounted for.
That’s a lot of ground to cover, so it’s a good thing that noti.group is reporting live from Cupertino, California. The event kicks off at 10AM PT / 1PM ET, and you can follow along with all the updates here.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
