Move over Bud Light. Here’s comes Ultra Right.
A former Trump campaign manager-turned social media influencer who calls himself “Conservative Dad” is peddling a new “woke free” beer in an online ad where he smashes a can of Bud Light with a baseball bat in response to the company’s branding deal with transgender social media activist Dylan Mulvaney.
Seth Weathers, who describes himself as the CEO of a Georgia-based “uncensorable” conservative lifestyle brand called Freedom Speaks Up, posted the now-viral commercial for his brew.
Ultra Right will “give conservatives another alternative, another company to buy from rather than a company that literally opposes everything conservatives stand for,” he told Newsweek.
A six-pack of the suds will cost $19.99 — nearly twice the price of a six-pack of Bud Light — and be available in 42 states when it goes on sale next month, according to his website.
Weathers told Newsweek that the response has been “absolute insanity” and that there are “thousands” of pre-orders.
In his 58-second Twitter video, Weathers said Bud Light was an “iconic American brand” that has alienated conservatives.
The tweet has generated nearly 3 million views as of Thursday afternoon.
“America’s been drinking beer from a company that doesn’t even know which restroom to use,” said Weathers as he walks away from a public bathroom in the clip, which splices in shots from Mulvaney’s social media posts promoting Bud Light.
The 38-year-old political consultant, who ran Donald Trump’s 2016 campaign in Georgia, then pops open a can of his concoction.
“That’s why I created Conservative Dad’s Ultra Right 100% woke free beer,” he said.
Wearing a hooded blue sweatshirt emblazoned with the words “Freedom Speaks Up,” he goes on to say: “As conservatives, we’re constantly getting hit in the face, left and right, by the woke mind virus.
But the last place we want it is in our beer.”
Weathers then walks across a baseball diamond where a Bud Light is perched atop a tee.
“If you know which bathroom to use, you know what beer you should be drinking.”
Weathers implores the public to “stop giving money to woke corporations that hate our values” and then whacks the blue can of Bud Light resting on a tee.
He finishes by pointing the top of the bat at the camera and tells “the rest of you woke corporations” to “stay the f–k away from our kids.”
The video ends with a link to the website for Ultra Right Beer.
Twitter users were divided with some panning the $20-per-six-pack price.
“Love to pay more than $3 a can for beer that almost certainly tastes like [urine]!” another Twitter user commented.
Another Twitter user said he was a customer, writing: “Ordered, hopefully pricing can come down soon.”
Weathers replied to the user: “Once we get enough sales we will be able to produce in big numbers! We have to start somewhere against the mega corporation trying to take down our way of life.”
Another Twitter user praised Weathers for “genius marketing and timing a product launch perfectly right here.”
Anheuser-Busch has defended its decision to enlist Mulvaney, the trans activist and influencer, as a Bud Light brand influencer in the face of growing backlash from critics.
Mulvaney, a TikTok star with more than 10 million followers, posted a video advertising the beer company’s March Madness contest offering customers a chance to win $15,000.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” a spokesperson for the company told Fox News.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
[Written in collaboration with other media outlets with information from the following sources]
