Sales of Bud Light fell yet again over the Fourth of July holiday period as the Anheuser-Busch brand lost more ground to rivals Modelo Especial, Coors Light and Miller Lite.
The latest figures show sales of Bud Light dropping 23.6% in the one-week period ending on July 8 compared to the same period last year, according to Nielsen IQ data provided by Bump Williams Consulting.
Meanwhile, Coors Light saw its sales numbers soar 30.2% while Miller Lite’s sales jumped 25.3% during the week ending July 8.
Sales of Modelo Especial — which is quickly closing in on Bud Light’s two-decade reign as the nation’s top-selling beer — were up 20.7% during that same period.
One bright spot for Bud Light is that its most recent drop in sales was a major improvement over previous weeks, which saw declines of 28.5% and 27.9%, respectively.
However, the Bud Light boycott has continued to infect sister brands within the Anheuser-Busch portfolio, according to the figures, which were reported by the Daily Caller.
Budweiser saw a 6.6% drop in sales in the week ending July 8, the numbers show.
Bud Light and Anheuser-Busch have struggled to win back consumer confidence after an ill-fated advertising partnership with transgender influencer Dylan Mulvaney sparked a backlash.
Mulvaney began promoting the beer to her millions of social media followers in early April — prompting accusations that the brand was supporting a trans agenda.
The company has sought to win back hearts and minds through an advertising campaign that poked fun at its own controversy, but the reaction was scathingly negative.
The Post has sought comment from Anheuser-Busch.
[Written in collaboration with other media outlets with information from the following sources]
