Amazon is finally launching the long-awaited generative AI version of Alexa that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.
Some of the new abilities coming to Alexa Plus include doing things for you — you’ll be able to ask it to order groceries for you or send event invites to your friends. Amazon says it will also be able to memorize personal details like your diet and movie preferences.
Alexa Plus will also be able to carry on conversations from uttering its wake word, which is still just “Alexa.” It also has vision capabilities and can take pictures and analyze images. Amazon demoed other abilities, such as Alexa prompting you to tell you about concert ticket availability and being able to tell you about local businesses (referencing Yelp to do so) and book dinner reservations. The company says it can read a study guide and test you on the answers, as well as research trips and create itineraries.
Like before, you can still control smart home devices, with Amazon calling out things like smart home cameras and lights, but the company says it can create routines on your behalf, as well. You’ll also be able to use Alexa Plus for music, with the ability to find songs based on relatively vague descriptions. The company also said you can ask Alexa to jump to a specific scene in a movie, though that took a couple of tries.
A lot of what Amazon showed off was clearly well beyond what you can do with the older version of Alexa. In one part of the demo, Amazon SVP of devices and services Panos Panay asked Alexa if anyone had walked the dog recently, and it referenced smart home cameras to respond that yes, someone had.
Amazon first announced it was going to “supercharge” Alexa with AI in September 2023. Back then, the company made a lot of big claims, saying that Alexa would understand context or build automated routines for you — you needed only ask. But by the following June, around when Apple announced its own Siri AI upgrade, reports emerged that the company was struggling to realize its efforts and that some employees were leaving because they didn’t think this version of Alexa would ever work.
The devices team at Amazon also saw a major executive shakeup in the interim, with longtime leader Dave Limp being replaced by Panos Panay, who’d come over from running Microsoft’s Surface lineup.
Now that its AI Alexa is here, Amazon is entering a world very different from the one Alexa was born into back in 2014. It will compete with a crowded field of AI-powered digital assistants like the way-ahead Google Gemini, the category-defining ChatGPT, and Apple’s reportedly also-struggling upgraded Siri. But with some very limited exceptions, those chatbots aren’t on smart speakers yet, and that may be Amazon’s opportunity. Its speakers could bring an AI chatbot to a lot of people a lot faster than competitors. Amazon just needs to finish getting it out the door.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
