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Alexa Plus: the high stakes for Amazon’s AI assistant

in Technology
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Amazon has been trying to make virtual assistants happen for more than a decade. Alexa is, by many definitions, wildly successful, but it has so far failed to become the kind of omnipresent, omnipotent helper the company imagines. (It has also, by all accounts, failed to become a compelling business for Amazon.) This week, though, Amazon launched the most ambitious version of Alexa yet, with new technology underneath and some big new ideas about how you might interact with AI.

On this episode of noti.groupcast, we talk a lot about what’s next for Alexa. David Imel — who you might know as the co-host of the Waveform podcast — joins the show to help us figure out what to make of Alexa Plus, and the whole idea that large language models can make virtual assistants both more useful and more accessible. Amazon’s description of Alexa Plus makes a lot of sense, and sounds pretty compelling, but we have reservations both about the user experience and about Amazon’s ability to actually pull this off.

If you want to know more about everything we discuss in this episode, here are some links to get you started, first on Alexa:

And in other gadget news:

And in the lightning round:

[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]

Tags: AmazonAmazon AlexaappleiphonepodcastsTechVergecast
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