You think of Carmelo Anthony in the NBA, you think of No. 7 on the Knicks.
That might be part of our geographical bias — we’re the New York Post, after all, the California Post isn’t here quite yet — but I also suspect Melo prefers it that way. Or, better yet, he steered his public identity toward the Big Apple.
Basically, it’s a lot more lucrative, a lot more beneficial to cultural relevance, a lot more fun, to be associated with a marquee franchise in the world’s media capital. Those Garden courtside seats in the playoffs might equal the price of a used car.
Unless they’re comped.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
