OnePlus first teamed up with Hasselblad for the 9 and 9 Pro flagships, and a Hasselblad logo has featured on the camera of all of its top-tier phones since. That’s now set to change with the upcoming OnePlus 14 (which may actually be the OnePlus 15 to avoid the unlucky number “4” in China).
Hasselblad didn’t just provide its logo though. It worked with OnePlus (and parent company Oppo) for years to develop imaging algorithms to improve its photography, once a weak point for the brand and now considered a bit of a strength. OnePlus is now taking that work in-house, developing the OnePlus DetailMax Engine. It’ll be interesting to see how close that ends up being to the Oppo Lumo engine, launched this April alongside the Find X8 Ultra (which, for what it’s worth, has a truly excellent camera).
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
