Hasbro is teaming up with movie production company Legendary Entertainment to create a live-action film and TV “universe” based on Magic: The Gathering. The project will initially focus on a currently untitled feature film according to Hasbro’s press release, with television series and “other content” then expected to follow as the cinematic universe develops. Neither company has provided a release timeline for these projects.
Hasbro acquired Magic: The Gathering’s parent company, Wizards of the Coast, in 1999. The trading card game is estimated to have over 50 million players worldwide, according to Hasbro, and became the company’s first brand to cross $1 billion in annual revenue in 2022. That’s a sizable audience for Hasbro to find other avenues to extract cash from — in fact, M:TG is one of its only IPs to reliably see revenue growth in spite of Hasbro’s continued overall decline.
“This is an exciting and complementary partnership, uniting one of the world’s most iconic brands with a powerful and proven steward. Magic: The Gathering has inspired decades of epic world-building and creative storytelling,” said Hasbro Entertainment’s Head of Film, Zev Foreman. “It is a perfect match for Legendary’s diversified approach to marquee IP, and we are excited to work together to build a whole new Magic: The Gathering universe.”
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
