Applebee’s has brought back its $1 margarita drinks special after the company’s recent earnings report were on the rocks.
The popular chain aired a commercial during Sunday night’s Jets-Chiefs game on NBC announcing the alcoholic beverage revival after a three-year hiatus.
The ad, which was set to the song “Crazy Train” by Ozzy Osbourne, was titled: “You asked. We delivered.”
“You’re welcome, America,” the narrator said in the commercial, alluding to customer demand for the restaurant chain to bring back the drink.
The Dollarita returned to menus Oct. 1 at Applebee’s 2,000 locations nationwide — but the $1 deal will only last for a limited time, according to a spokesperson.
Applebee’s said that the Dollarita “will have neighborhoods throughout the country buzzin’ with excitement all month long.”
“After more than three years of listening to guests in-restaurant and on social tell the brand how much they miss the Dollarita® it is finally back!” a spokesperson for the chain said.
Applebee’s parent company, Dine Brands, reported a 1% decline in sales in the second quarter of this year compared to the same period last year.
Dine Brands’ stock price was trading flat in the early morning hours of Monday.
Applebee’s commercial featured social media posts from customers who begged the company to bring back the drink — a mixture of well tequila, triple sec and lime.
“I’d do anything for a dollarita right now,” one person wrote on X back in September.
[Notigroup Newsroom in collaboration with other media outlets, with information from the following sources]
