Dylan Mulvaney hinted that she may be releasing a book soon in an Instagram post captioned “In my author era” — slightly less than two months after the launch of her ill-fated partnership with Bud Light.
Mulvaney, 26, shared a makeup-free photo of herself on Instagram on Sunday.
She was sitting in front of a laptop while outside in a sun hat, and captioned the photo: “In my author era. Just bought a hummingbird feeder. In the mood to binge Diane Keaton movies. Protecting my peace.”
The post has since garnered more than 235,000 likes. Comments on the post are limited, though many of the 2,000-plus comments that have been posted are encouraging Mulvaney to move past her recent partnership with Bud Light.
It was unclear if the book would be centered around the controversy.
Bud Light sales fell for the sixth consecutive week even as retailers slashed prices — with one store charging $3.49 for a 24-pack — to get rid of the unwanted beer as the nationwide boycott continued.
For the week ending May 13, sales fell 28.4% compared to last year — slightly more than the 27.7% drop the week prior.
Other Anheuser-Busch brands have also taken a hit, with Budweiser Red volumes down 14.9% the week ending May 13, and Michelob Ultra down 6.8% for the same time period.
Meanwhile, competitors are reaping the benefits of the controversy, with Coors Light sales up 16.9% and Miller Lite up 15.1%, according to Beer Business Daily.
Mulvaney triggered a type of culture war after she posted a shared of a personalized beer can Bud Light sent her to celebrate her “365 Days of Girlhood” on April 1.
Since then, right-wing pundits have called for a boycott of America’s once-most-popular brew, as Bud Light sales continue to tank two months after the ill-fated partership.
Kid Rock vehemently opened fire against Bud Light — literally — while calling for a boycott of the beer.
“Grandpa’s feeling a little frisky today,” the 52-year-old “American Bad Ass” singer said after stroking his chin and chuckling in a video posted last month.
“Let me say something to all of you and be as clear and concise as possible,” he added before picking up a semi-automatic rifle and shooting up several cases of Bud beer arranged on a table.
“F–k Bud Light, and f–k Anheuser-Busch,” the rocker snapped while flipping the bird at the camera.
American country singer Travis Tritt supported the boycott by banning all Anheuser-Busch beers from being sold on his nationwide tour, where he has plans to stop in more than 30 cities through the end of the summer.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” the singer tweeted last month.
Prominent trans activist Caitlyn Jenner — who hinted that she’ll run as the GOP candidate for California governor against Gov. Gavin Newsom — responded to Mulvaney’s Instagram post by urging social media users to “support Happy Dad” instead.
Fellow right-wing pundit Megyn Kelly has also condemned Bud Light, saying the brand should have used Jenner instead, because she “doesn’t run around trying to say, ‘Trans women are women! Trans women are women!’”
[Written in collaboration with other media outlets with information from the following sources]
