Boston Red Sox fans at Fenway Park are seemingly walking past Bud Light vendors to purchase their stadium refreshments at other concession stands as the Dylan Mulvaney controversy continues to saddle the beer maker.
A TikTok video posted Wednesday shows fans waiting in line while the adjacent stand that appears to be selling the blue Bud Light cans is deserted.
“Fenway Park Bud Light stand Ghost Town!” wrote Luis Tejada, a Massachusetts-based real estate agent who posted the video, which has generated more than 1.2 million views as of Thursday.
The video, apparently shot during the Red Sox battle with the Toronto Blue Jays, was taken at the concession area in the bleacher concourse section of the famous ballpark on Yawkey Way.
The 40-second clip pans from the packed concession line to one that shows two workers listlessly behind a stand marked
“cold beer.”
One of the workers can be seen looking at his phone.
Bud Light has been subjected to calls for a boycott over its partnership with the transgender social media influencer.
It is unclear whether this was a concerted effort by Red Sox Nation to voice their displeasure at Bud Light.
The Post has sought comment from Tejada, the Red Sox and Fenway Park.
Mulvaney, who amassed a following of millions of people who tracked her transition from a man to a woman during the COVID pandemic, pitched Bud Light on her social media last month — triggering an avalanche of outrage and boycott calls from the likes of Kid Rock, Travis Tritt and others.
In one video posted to her social media, Mulvaney is seen dressed as Audrey Hepburn in “Breakfast at Tiffany’s” while holding a can of Bud Light.
In another social media post, Mulvaney’s likeness is seen on a can of Bud Light — commemorating her transition from male to female.
On Thursday, the top executive at Bud Light’s parent company disavowed the brand’s ties to Mulvaney.
“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” Anheuser-Busch CEO Michel Doukeris told investors during an earnings call.
During the week ending April 22, Bud Light sales fell 21% year-over-year, accelerating from a 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting.
[Written in collaboration with other media outlets with information from the following sources]
