Are you McLovin’ the McDonald’s logo a bit too much?
The alleged shocking sexual double meaning of the iconic Golden Arches — one of the most recognized symbols in the world today — is recirculating around the internet.
Many assume that the McDonald’s logo is simply a massive “M” to represent the name of the fast-food chain.
However, an expert claimed that the symbol is also meant to represent a mother’s nurturing breasts when looked at upside-down.
The theory was reportedly first publicly presented in 2001 by author Eric Schlosser in his groundbreaking book “Fast Food Nation: The Dark Side of the All-American Meal.”
Kidspot, an Australian parenting and lifestyle publication, rehashed the theory in a recent TikTok video and reignited the conversation, with some people suggesting that it is “good advertisement” or, conversely, a “load of bulls–t!”
Another Twitter user apparently thought it was quite effective, writing: “My stomach growled when I saw the McDonald’s logo. I wonder if that’s a sign.”
According to Schlosser, McDonald’s bosses considered changing their logo in the 1960s.
The company hired design consultant and psychologist Louis Cheskin to help them rebrand, but he advised the team to keep the Golden Arches and revealed their hidden meaning.
Cheskin explained that when flipped, the loopy McDonald’s “M” looked like a pair of breasts that subliminally attracted customers to the burger joint.
The psychology aligns with the Freudian belief that humans are sexually driven.
The designer convinced McDonald’s bosses not to change their logo, claiming that “sex sells”
He insisted that the logo represented “mother McDonald’s breasts” and that the “maternal” element of the branding subliminally comforted potential customers and pushed them toward the drive-thru.
While the popular fast-food chain decided not to rebrand in the ’60s, it recently announced some new changes to some of its staple items.
McDonald’s is looking to boost sales by improving classic menu items including the Big Mac and double cheeseburger.
The Chicago-based fast-food giant plans to roll out “softer, pillowy” golden-brown buns, gooier cheese and a “juicier, caramelized” taste as onions will be placed on patties while they’re still on the grill.
The Big Mac is also getting, well, saucier as the item will come smothered in more of its fan-favorite topping.
The restaurant chain has been piloting the additions in some American markets, including Los Angeles, Seattle, Denver, San Francisco, Las Vegas, Salt Lake City, Tucson, Sacramento and Portland, Oregon.
The changes come after the company laid off hundreds of employees in its corporate offices and cut pay and benefits for others just last month.
McDonald’s also announced it was shuttering its field offices as part of a companywide restructuring.
[Written in collaboration with other media outlets with information from the following sources]
