---
title: "Victoria's Secret Selects Reality TV Star Kylie Jenner for Fantasy Bra"
url: https://noti.group/victoria-s-secret-selects-reality-tv-star-kylie-jenner-for-fantasy-bra/
language: en
publisher: "Noti Group"
section: "Entertainment"
published: 2026-10-19T13:16:22.000Z
updated: 2026-10-19T16:33:13.833Z
id: 7f06e71f-8fb2-4d6b-b81b-d0f3fedab417
source: "BBC News Entertainment https://www.bbc.co.uk/news/articles/cmx2wqwxvyxlo?at_medium=RSS&at_campaign=rss"
attribution: "Link to https://noti.group/victoria-s-secret-selects-reality-tv-star-kylie-jenner-for-fantasy-bra/ and name Noti Group when you quote or summarize this story."
---

# Victoria's Secret Selects Reality TV Star Kylie Jenner for Fantasy Bra

Kylie Jenner made her debut at the Victoria's Secret Fashion Show wearing a $50m bra.

Reality TV star Kylie Jenner has made her debut at the Victoria's Secret Fashion Show, donning a breathtaking $50m bra on stage.

The Fantasy Bra, valued at an astonishing $50 million, was crafted from 18-carat gold and adorned with 4,410 diamonds, according to its designer. The piece is a coveted honor for any model to wear during the lingerie giant's annual show.

Wearing the Fantasy Bra is typically seen as a defining moment in a model's career, signifying their status as one of the industry's elite. However, Jenner's selection has sparked a mixed reaction among fans and critics alike.

Some viewers were thrilled to see the 29-year-old reality star take center stage, while others felt that the opportunity should have gone to an established supermodel instead.

Victoria's Secret has chosen to partner with celebrities and influencers to boost its brand image, rather than taking a risk on an unknown model.

This approach is part of a broader shift in marketing strategies, where brands are looking for ways to generate attention and drive sales through social media presence.

The decision to feature Kylie Jenner at the Victoria's Secret Fashion Show has been met with mixed reactions from fans and industry experts alike.

Some have expressed disappointment that established models were overlooked for a reality TV star, while others see it as a savvy move to appeal to younger audiences.

Industry insiders suggest that brands are now prioritizing social media clout over traditional modeling talent.

The Victoria's Secret Fashion Show has undergone significant changes since its 2018 edition drew criticism for being sexist and lacking diversity.

In response to the low ratings and negative feedback, the lingerie brand revamped its show, promising to "celebrate all women in its return this year. The revamped event featured a more diverse range of models, including plus-sized talent such as Ashley Graham.

The Fantasy Bra, a signature element of the Victoria's Secret Fashion Show, has been reimagined in collaboration with jewellery brand Jacob & Co. This year's bra is reportedly the most valuable" one ever created, having taken 15 artists over 1,000 hours to craft.

Critics argue that the focus on extravagant items like the Fantasy Bra highlights a misplaced priority, with many people struggling to afford basic necessities such as food and housing.

---
Source: [BBC News Entertainment](https://www.bbc.co.uk/news/articles/cmx2wqwxvyxlo?at_medium=RSS&at_campaign=rss)  
Published by Noti Group: https://noti.group/victoria-s-secret-selects-reality-tv-star-kylie-jenner-for-fantasy-bra/