---
title: "TechCrunch Disrupt 2026: Bluesky Expands Services with New Interactive Tool"
url: https://noti.group/techcrunch-disrupt-2026-bluesky-expands-services-with-new-interactive/
language: en
publisher: "Noti Group"
section: "Technology"
published: 2026-10-15T18:56:46.000Z
updated: 2026-10-15T19:27:44.935Z
id: e63aa985-fb6d-4576-acce-bc75b0deb973
source: "TechCrunch https://techcrunch.com/2026/10/15/bluesky-expands-its-ai-powered-attie-app-to-let-anyone-build-websites-games-and-more/"
attribution: "Link to https://noti.group/techcrunch-disrupt-2026-bluesky-expands-services-with-new-interactive/ and name Noti Group when you quote or summarize this story."
---

# TechCrunch Disrupt 2026: Bluesky Expands Services with New Interactive Tool

Bluesky, the open social network, has expanded its services beyond its flagship app with the launch of a new tool that enables creators to build various interactive experiences.

The company unveiled this development at TechCrunch Disrupt 2026 on Thursday, where it announced the expansion of Attie, its experimental platform. Initially focused on AI-powered technology for custom social feeds, Attie now allows users to create websites, quizzes, games, polls, and other interactive content.

Bluesky's new creation capabilities aim to empower everyday users to build experiences previously limited to software developers. This marks a significant shift in the company's approach, enabling non-technical individuals to design and deploy their own digital projects.

The user-created content will be hosted on AT Protocol (atproto), the same decentralized platform that powers Bluesky and other social apps within the Atmosphere network.

The appointment of a new CEO at Bluesky marks a significant shift in leadership as the company embarks on its AI-powered journey.

As part of this transition, the company's interim leader has taken up the reins permanently, bringing with them experience from their past roles as CEO of Automattic and partner at True Ventures. This change comes after former CEO Jay Graber stepped down to become chief innovation officer in March.

The new CEO sees Attie as a vital tool for exploring AI-powered ideas within Bluesky's ecosystem. The platform offers a space where users can collaborate on building websites, games, and more by connecting with their atproto identities.

Attie allows creators to tap into Bluesky's wider audience, making it easier to distribute their content to a broader user base. This is seen as a major advantage over other platforms, where the key challenge lies in getting people to use the creations built within them.

The Attie app has expanded its capabilities to allow anyone to build websites, games, and other digital creations using AI-powered tools. This move is part of Bluesky's efforts to revitalize activity on its network, which has seen a decline in engagement despite having 47 million registered users.

Bluesky plans to focus on both developers and communities in the coming months, with the goal of creating a more vibrant and diverse ecosystem within its network. The introduction of private data support for the protocol is expected to be a major draw for developers, who have been requesting this feature.

Private data is currently being tested in alpha mode, with a full rollout scheduled for later this year. This development will enable users to create unique and intimate experiences that cater to specific groups or interests, rather than trying to reach a broader audience.

The Attie app's capabilities are designed to facilitate the creation of small-scale social experiences that can be shared among friends or like-minded individuals. By allowing people to build their own websites, games, and other digital creations, Bluesky aims to create a more dynamic and engaging environment within its network.

Bluesky's approach is centered on empowering users to create content that resonates with them, rather than trying to force them into existing formats or platforms. This approach has the potential to unlock new levels of creativity and innovation within its user base.

Meta's release of its first frontier model, Muse, marks a significant step in AI development. This new model is designed for a wide range of applications and tasks, including content generation, dialogue systems, and question-answering.

The emergence of Muse follows recent breakthroughs in the field, such as Anthropic's work on generating permit-ready blueprints in minutes. However, this progress also highlights the challenges that come with advanced AI capabilities, as seen in Anthropic's decision to cut off its internal evaluations from live internet access due to concerns over agent reliability.

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Source: [TechCrunch](https://techcrunch.com/2026/10/15/bluesky-expands-its-ai-powered-attie-app-to-let-anyone-build-websites-games-and-more/)  
Published by Noti Group: https://noti.group/techcrunch-disrupt-2026-bluesky-expands-services-with-new-interactive/