Developed by Rockstar, the studio behind the successful GTA series, the new installment promises to be even more ambitious than its predecessors. The company's previous titles, including GTA V and Red Dead Redemption 2, have pushed the boundaries of open-world gaming with their realistic gameplay and immersive worlds.

The demand for GTA VI is expected to be unprecedented, with analyst firm Circana estimating that nearly a third of gamers in the US intend to buy the game. This high level of interest could potentially boost flagging console sales, which have been experiencing a decline in recent years.

The massive following of the GTA series is not surprising given its success since its launch in 2013. Its predecessor, GTA V, has sold over 230 million copies worldwide and was re-released across multiple generations of consoles.

The gaming landscape is shifting rapidly as major titles like GTA VI dominate the market, forcing other games to launch early or risk being overshadowed by their more prominent counterparts.

However, one notable exception stands out: Nintendo's upcoming release of The Legend of Zelda: Ocarina of Time remake for the Switch 2. This lavish remake marks a significant attempt from the company to modernize one of its most iconic and influential games.

The original Ocarina of Time was a groundbreaking title that introduced the world to 3D gameplay, setting a new standard for the industry with its innovative use of three-dimensional spaces. Its impact can still be felt today in many modern games, including Nintendo's own Switch-era adventures like Breath of the Wild and Tears of the Kingdom.

These latter titles have become some of the best-selling games on the Switch, and their success has cemented the console's status as one of Nintendo's most successful platforms to date. The release of Ocarina of Time's remake comes at a strategic time for the company, with its coinciding with an impending live-action Zelda movie in 2027 that could further boost the franchise's profile.

The potential impact of this movie on the franchise cannot be overstated, and Nintendo is likely hoping to capitalize on the renewed interest in the series. With GTA VI looming large over the gaming landscape, it will be interesting to see how Ocarina of Time's remake performs against its more high-profile competitors.

The gaming industry is currently facing unprecedented challenges, with many major players struggling to stay afloat amidst rising costs, layoffs, and unpopular business models. Amidst this backdrop, Nintendo's bold approach to competition stands out - unafraid to take on the likes of Grand Theft Auto (GTA) with its own flagship titles.

The upcoming Zelda and GTA releases are not just high-profile games, but cultural events that have the potential to capture the nation's attention. These launches often make headlines in mainstream media outlets, such as Saturday Night Live, and even influence sports personalities like NBA players. Their impact is undeniable, making them outliers in a year marked by widespread industry woes.

The contrast between these two major releases and the rest of the gaming landscape is stark. While there have been notable titles released this year, the overall tone has been one of decline and uncertainty. Major players are facing significant challenges, including layoffs, studio closures, and the threat of artificial intelligence disruption.

Xbox's "reset plan has involved mass layoffs, studio shutdowns, and restructuring efforts to cut costs. Meanwhile, Epic Games has slashed over 1,000 jobs in response to declining revenue from live-service games, while shifting focus towards AI-driven development. Sony is also struggling, with job cuts at Bungie and plummeting console sales amidst rising hardware costs.

Major publishers like EA and Ubisoft are facing their own crises, with upheaval and restructuring efforts underway. The industry's woes have created a sense of unease, leaving many to wonder what the future holds for gaming as we know it.

The video game industry continues to grapple with a series of setbacks that have left many wondering about its future prospects. Last week's closure of BioWare by EA and cancellation of the next Mass Effect game marked another significant blow to the sector.

Meanwhile, Sony studio Sucker Punch has also taken drastic measures, cutting staff despite the success of last year's Ghost of Yōtei. This trend of downsizing and cancellations has become a disturbing norm in the industry, with each new development raising concerns about its resilience.

The emergence of AI-powered tools is another factor contributing to the industry's turmoil. These innovative technologies have disrupted traditional business models by enabling games to be easily ported across various platforms, further blurring the lines between players and creators.

Xbox CEO Asha Sharma has acknowledged these changes in a recent memo, describing them as unmistakably good outcomes for players" that challenge existing business models. However, the implications of this shift remain unclear and its impact on the industry's future is uncertain.

Despite these challenges, some studios have managed to adapt and thrive in this new landscape. FromSoftware and Remedy are notable examples of companies that have found ways to sustain themselves despite the turbulent market conditions.

The recent releases of Nintendo's Zelda and Rockstar's GTA have sparked a mix of excitement and nostalgia among gamers. These games are often cited as examples of success in an industry facing turbulent market conditions. However, they represent two very distinct cases that may not be replicable by other companies.

Nintendo's ability to maintain control over its platform, from hardware to games, has been crucial to its success. The company's cautious approach has allowed it to weather the current storm and build a growing entertainment empire. This is in contrast to many other game developers who are struggling to adapt to changing market conditions.

Rockstar's experience with GTA V is also unique. The game's massive sales over 13 consecutive years created an unprecedented amount of anticipation for its follow-up, allowing the studio to build a game that could match its predecessor's impact. This is not a model that can be easily replicated by other companies, given the risks and uncertainties involved.

The duelling releases of Zelda and GTA are notable because they represent a moment when major games were sure bets. However, this may be an anomaly in the current market, with many factors contributing to uncertainty and upheaval. The industry is likely to undergo significant changes in the coming years, making it unlikely that we will see another moment like this again.

The success of these two games has been largely driven by their respective franchises' established fan bases. Nintendo's Zelda series has a loyal following, while GTA's massive sales have created a dedicated fan base for Rockstar's franchise. This suggests that the key to success in the current market may lie in leveraging existing brand recognition rather than trying to create new and innovative experiences.

The long wait for GTA VI may be coming to an end, as it appears unlikely to suffer a lengthy development cycle like its predecessors. This is a welcome change from the norm, where high-profile games have spent years in development before finally hitting shelves.

In contrast to the slow pace of GTA VI's development, Moomin: Midsummer Madness was released without hesitation in November, showing that some developers are willing to adapt to changing market conditions. The evolution of the Zelda series over the past two decades is also noteworthy, with Ocarina of Time being a prime example of how gaming has changed since its release.

The Verge: https://www.theverge.com/column/1022402/new-zelda-and-gta-represent-a-games-industry-that-no-longer-exists

Doran had spent countless hours playing through the original Nintendo 64 version with her younger sister nearly three decades ago. The pair would navigate the game's intricate dungeons and puzzles together, enthralled by its fantasy storyline and beautiful soundtrack. It was actually the first game Doran ever completed, a feat that holds a special place in her gaming history.

The remake has stirred up a mix of emotions for Doran, who is now an esports course instructor at Rowan University in New Jersey. As she watches clips from the revamped version, she hopes to recapture some of the "magical" quality that made the original so beloved and share it with her sister's children.

The video games industry has long relied on remakes as a way to rekindle interest in classic titles and introduce them to new generations of gamers. From iconic franchises like Mario Kart and Final Fantasy to retro staples such as Pac-Man, remakes have become a staple of the gaming landscape.

As computer hardware continues to advance, enabling more sophisticated graphics and expansive game worlds, it's no surprise that many beloved games are getting the remake treatment. For Doran and countless other gamers, these revamped versions offer a chance to relive cherished memories and experience the magic of classic video games all over again.

The nostalgia factor can be both a blessing and a curse for video game remakes. While they offer gamers a chance to relive cherished memories, new versions often face high expectations from fans who are fiercely protective of their favourite titles.

Tim Wulf, an expert at the Centre of Advanced Internet Studies in Bochum, Germany, notes that nostalgia is a complex emotion with both positive and negative aspects. On one hand, it brings happiness as we reminisce about important moments from our past; on the other, it can evoke sadness due to the awareness that those times are now gone.

Nostalgia is not just an individual feeling but also a social one, Wulf explains. Memories that trigger nostalgia in us are often linked to others and can boost our self-esteem while highlighting key social bonds. This emotional connection makes video games particularly effective at inducing nostalgia, as gamers can return to familiar environments and relive fond memories.

When revisiting old favourites, gamers like Doran find satisfaction in deploying previously learned skills, which provides a sense of stability and reassurance in an ever-changing world. The experience is reminiscent of the good old days, where success felt more achievable and enjoyable.

The success of video game remakes and remasters has become a key strategy for the games industry, according to Piers Harding-Rolls, head of games research at Ampere Analysis. By updating existing content rather than creating new titles from scratch, companies can tap into established audiences and build on their existing fan base.

This approach is seen as a safer option for many gaming companies, as it requires less financial investment compared to developing entirely new games. As a result, remakes like Resident Evil 4 and Assassin's Creed Black Flag have gained significant followings in recent years.

The Legend of Zelda: Ocarina of Time remake stands out due to its cult following, with the original game widely regarded as one of the greatest ever made. The nostalgia factor is particularly strong among younger gamers, who are eager to experience the classic title in a modern format.

However, simply relying on nostalgia may not be enough to satisfy today's gaming audiences. According to Harding-Rolls, Gen Z gamers have high expectations for remakes, demanding gameplay that meets contemporary standards.

The nostalgia factor can also create tension between original games and their remakes. The release of Nier Replicant ver.1.22474487139... in 2021 is a case in point, as it reimagines a game first published in 2010.

Critics have pointed out that this remake leaves fans with two nearly identical versions of the game, each vying to be considered the definitive one. This can lead to an uncomfortable situation where fans are forced to choose between the original and the remake.

Fans' reactions to remakes or remasters that fail to live up to expectations can be intense, as evidenced by the gaming community's response to various releases. Developers must navigate this complex landscape when working on a remake, striking a balance between appeasing nostalgic fans and creating something new.

NNESAGA consultancy chief executive Stephanie Ijoma notes that developers often struggle to find this balance. She cites Final Fantasy VII as an example of how a well-executed remake can bring joy to both old and new players.

Many gamers struggle to play older games due to outdated computer hardware or consoles, making remakes a practical solution for sharing nostalgic experiences.

Niklas Hallin, an indie game developer at Neckbolt, acknowledges this challenge in his own gaming history. He has attempted to play Silent Hill 2 multiple times but found it difficult to jump into due to its complexity.

However, the release of a remake made playing the game much smoother and more accessible for Hallin. The remake's compatibility with modern hardware is a significant advantage over original versions that require outdated equipment.

Indie developers often incorporate retro aesthetics in their games as they are easier to achieve compared to high-fidelity graphics. This stylistic choice appeals to gamers who respond well to nostalgic elements.

The visual difference between games released years apart has become increasingly negligible, raising questions about the purpose of remaking older titles. Will technology continue to advance at a rapid pace, rendering remakes obsolete in just a few years?

Games companies are likely to continue revisiting classic titles to connect with new audiences, even as technology advances rapidly.

Remakes may shift focus from graphical improvements to editorial adjustments, allowing for reinterpretations or versions with additional content that breathe new life into familiar stories. This approach could help games appeal to both nostalgic fans and newcomers alike. The future of remakes remains uncertain.

BBC News Technology: https://www.bbc.co.uk/news/articles/cm9qz428nnljo?at_medium=RSS&at_campaign=rss

The hack relies on an unusual combination of tools: the original version of SmileBasic 4, a programming environment developed for Nintendo hardware, and a JavaScript package that requires access to a computer running macOS or Linux. This "tethered approach means the Switch 2 must be connected to the same network as a PC to enable the hack.

According to the researcher, who has been working on this exploit for several weeks, the key discovery was a vulnerability in SmileBasic's language interpreter. By using OpenAI's Codex and a custom harness, they identified a 32-bit integer overflow that occurs when removing items from an array in the programming environment.

This error allows access to an array pointer, which in turn provides read and write access to certain areas of system memory. The researcher notes that this userland access enables various capabilities, including running homebrew software, reverse-engineering games, backing up save files, and accessing peripherals through a specific interface called MMIO.

The hack's success has significant implications for the Switch 2's security profile, but it remains to be seen how Nintendo will respond to this development. The researcher's findings highlight the ongoing cat-and-mouse game between console manufacturers and hackers seeking to exploit vulnerabilities in their systems.

The researcher's findings highlight the ongoing cat-and-mouse game between console manufacturers and hackers seeking to exploit vulnerabilities in their systems.

Poking around for a way into the Switch 2's internal sysmodules, Hajhamid discovered a buffer overflow in the FileSystem services module that exposed a cached data pointer. This allowed him to execute privileged filesystem actions and achieve native code execution through a faked filesystem process.

The findings have already been put to use by hackers, who are showcasing their exploits with new modded characters in Mario Kart World as well as simple demos and in-progress developer tools running on exploited hardware. These early demonstrations of the exploit's capabilities suggest that homebrew developers will soon be able to tap into a wider range of Switch 2 features.

However, despite these advances, the current userland exploit remains limited by its inability to provide kernel-level access, which would grant full control over the hardware. This means that hackers are still working within a relatively small sandbox, unable to fully leverage the capabilities of the Switch 2.

SmileBasic, a development tool used in a previous Nintendo hack, has also been implicated in this latest exploit. The company removed SmileBasic from its eShop shortly after the hack became public, and it remains unclear whether future versions will be vulnerable to similar exploits.

The removal of SmileBasic from the eShop may have slowed down the spread of this exploit among Switch 2 owners who haven't purchased or downloaded the game yet. However, some hackers in the Switch 2 community are already hinting at similar exploits that appear to work using other games.

These new exploits seem to be built on top of existing vulnerabilities and could potentially lead to more widespread hacking on the console. The current exploit is known to affect the latest Switch 2 firmware version (23.0.1), but it's likely that Nintendo will patch out this vulnerability in upcoming firmware releases, which are required for continued access to various services and future game releases.

The fact that Switch 2 hackers have managed to crack the system just over a year after its release is concerning for Nintendo's overall security measures. This exploit may not be as severe as the unpatchable" original Switch hack from 2018, but it still highlights the cat-and-mouse game between console hackers and hardware makers.

The ongoing battle between hackers and console manufacturers will likely continue indefinitely, with each side pushing to outsmart the other. Despite Nintendo's efforts to secure its system software, the company will need to remain vigilant to prevent further exploits from emerging.

Ars Technica: https://arstechnica.com/gaming/2026/10/switch-2-jailbreak-gives-hackers-new-ways-to-run-homebrew-and-mod-games/

The company's shift towards more complex games is likely due to changing audience preferences and advancements in technology. However, there remains a dedicated fan base for retro RPGs and classic Final Fantasy games.

Square Enix has been experimenting with the HD-2D style, which combines pixel art with detailed 3D graphics. This visual approach has already been used in remakes of early Dragon Quest titles to great success.

This week, Square Enix is launching its first HD-2D Final Fantasy game: Resonance. The game's visuals have a nostalgic feel, reminiscent of the classic Final Fantasy games from fans' memories.

The game's world is filled with nostalgic touches, from the layout of the towns to the shops and services they contain. The classic setup of an inn, item shop, and weapons shop is instantly recognizable, evoking memories of countless hours spent in similar establishments during the SNES era.

Combat has also been designed to feel like a return to form, with traditional turn-based battles that require careful planning and strategy. Players must navigate menus and make tactical decisions about when to strike, adding an extra layer of depth to the game's encounters. This approach is reminiscent of older RPGs, where timing and positioning were crucial to success.

One detail that adds to the nostalgic feel is the way enemies flash before attacking, providing a momentary warning for players to prepare themselves for battle. While this may seem like a minor touch, it's a small but significant detail that helps to create an immersive experience.

The story of Resonance follows a familiar path, with the player taking on the role of Rain, a heroic protagonist driven by a desire to protect others and right wrongs in the world. The narrative is straightforward and easy to follow, even if it doesn't break new ground or offer many surprises.

The gameplay of Resonance incorporates elements from modern role-playing games while maintaining its nostalgic charm. One notable feature is the inclusion of health bars and stagger bars for enemies, which requires players to employ strategic thinking rather than simply relying on basic attacks.

This approach forces players to exploit weaknesses in enemy defenses through magic and skills, making combat more engaging and challenging. Furthermore, players can speed up battles or skip lengthy attack animations, which can be tedious at times. This level of control allows for a more dynamic experience.

On the world map, fast travel is an essential feature that enables players to quickly move between locations they've previously visited. This is particularly useful during side quests that span multiple areas. Additionally, in dungeons, players can teleport back to the entrance from a save point near a boss fight if needed.

The game also introduces a unique mechanic where characters from other Final Fantasy games can be recruited as allies in battle. These "Visions" of characters, such as Terra Branford and Cloud Strife, can equip new abilities that unlock over time with use.

The game's nostalgic appeal is cleverly balanced by a system that rewards exploration and experimentation, making the hunt for more Visions feel like a compelling challenge rather than just a way to relive fond memories.

As I immersed myself in Resonance, I found myself completely absorbed in its world, much like I was with classic Final Fantasy titles. The game's ability to transport players back to a bygone era is undeniable, and it's clear that Square Enix has struck the right balance between old-school charm and modern sensibilities.

The juxtaposition of traditional gameplay mechanics with more contemporary features creates an intriguing dynamic, one that allows the series to evolve while still honoring its roots. This approach enables Resonance to feel both nostalgic and cutting-edge at the same time, catering to fans across different generations of Final Fantasy enthusiasts.

Resonance is set to launch on October 22nd for Nintendo Switch, Nintendo Switch 2, PC, PS5, and Xbox Series X / S, giving players a chance to experience this unique blend of retro charm and modern polish firsthand.

The Verge: https://www.theverge.com/games/1013958/final-fantasy-resonance-review

Pre-orders for GTA 6 went live at midnight on June 25 in the UK and other parts of the world, following an earlier announcement from Rockstar regarding the game's pre-sales launch date and cover art. This marked a significant milestone in the lead-up to the game's release, which is now expected to take place on November 19.

Industry analysts have been speculating about the costs associated with developing GTA 6, with some estimates suggesting that it may become one of the most expensive games ever produced. While these figures are still purely speculative, they indicate a significant investment by Rockstar in its latest offering.

The new trailer has provided fans with a further insight into the game's storyline and gameplay, showcasing missions involving protagonists Jason and Lucia. The video also features an original song from French electronic music artists Justice, who have been confirmed as the composers of the game's score.

Details about GTA 6's development have been closely followed by gamers and industry insiders alike, with Rockstar having previously delayed the game twice, initially from autumn 2025 to May 2026.

The latest installment of the Grand Theft Auto series is set to arrive on next-generation consoles, with GTA 6 confirmed for release on PlayStation 5 and Xbox Series X and S.

However, details about a potential PC version remain scarce, as well as any plans to bring the game to Nintendo Switch 2. The gaming community will have to wait for an official announcement regarding these platforms.

For those looking to get their hands on GTA 6, pricing information is available. In the UK, the standard edition of the game will cost £69.99, while in the US it will be priced at $79.99. An ultimate edition with additional content, including extra vehicles and weapons, will be available for £89.99 and $99.99 respectively.

The physical copies of GTA 6 are set to break away from traditional gaming packaging. Instead of a disc, buyers will receive a code for a digital download inside the game's box. This shift towards digital distribution is becoming increasingly common in the gaming industry.

One aspect that remains uncertain is whether an updated online mode will be available at launch. The PlayStation Store listing currently describes GTA 6 as a single-player experience, implying that no online mode will be included initially. However, given the massive success of GTA Online, it is likely that an online component will be introduced at some point in the future.

The introduction of age verification legislation in the UK could potentially have implications for GTA 6's online features, particularly if they involve messaging and social media interactions. However, no details are available about how this might affect the game's development or launch plans.

The narrative of Grand Theft Auto 6 (GTA 6) appears to be centered around a Bonnie and Clyde-inspired storyline, where two characters find themselves embroiled in a seedy adventure after an initial "easy score goes wrong due to external factors.

As with previous GTA games, the sixth installment is set in a fictional US state, specifically Leonida, which seems to be Rockstar's interpretation of Florida. The game's setting has been hinted at through various trailers and promotional materials.

One notable aspect of GTA 6's storyline is the return of Vice City, an area inspired by Miami that featured prominently in earlier games. Vice City will serve as the main city within the state of Leonida, giving players a familiar yet new environment to explore.

The game's cover art, unveiled by Rockstar on June 18, included nods to its setting through imagery of alligators and flamingos, further solidifying the game's connection to the American South.

Rockstar Games has been working on GTA 6 for several years now, with the franchise's last major installment, GTA 5, released in September 2013. While it is unclear whether Rockstar began development on GTA 6 immediately after, the company did release another massive project, Red Dead Redemption 2, in 2018.

The anticipation surrounding Grand Theft Auto 6 (GTA 6) has been building for years, with gamers eagerly awaiting its release. However, the game's development has not been without its challenges. Several months ago, a major setback occurred when hackers targeted Rockstar Games, resulting in the leak of footage and images.

This incident is just one example of the issues that have plagued the development process. In addition to technical difficulties, the company has faced criticism from former employees who were sacked for allegedly engaging in union-busting" activities at its Edinburgh headquarters. The controversy surrounding these actions has added to the pressure on Rockstar Games to deliver a successful game.

The GTA franchise is undoubtedly one of the most beloved and profitable entertainment properties in history. With over 230 million copies sold worldwide, Grand Theft Auto 5 (GTA 5) has become one of the best-selling games of all time, generating billions of dollars in revenue for Rockstar Games. The series' success can be attributed to its innovative gameplay mechanics.

Vic Hood, a freelance video games journalist, notes that each entry in the GTA series has pushed technical and gameplay boundaries, revolutionizing the interactive medium. The introduction of GTA Online was particularly significant, as it pioneered the live service model that is now widely adopted by game developers. This model allows players to continue engaging with the game even after its initial release.

The immense hype surrounding GTA 6 can be attributed to the series' reputation for delivering cutting-edge gameplay and immersive experiences. As Rockstar Games continues to work towards a November release date, gamers remain hopeful that the new installment will live up to expectations.

The Grand Theft Auto (GTA) series has been a cultural phenomenon for decades, and its impact on music, entertainment, and societal trends is undeniable.

Rockstar Games' ability to tap into the pulse of popular culture has been a key factor in the series' enduring success, with many critics praising its bold satirical take on current events. The games have never shied away from tackling sensitive topics, and this approach has helped to keep the franchise relevant year after year.

The GTA series is widely regarded as one of the most successful entertainment franchises in history, rivaling even the biggest Hollywood blockbusters and chart-topping music hits. Its influence can be seen in many other forms of media, and its impact on popular culture continues to grow with each new installment.

As excitement builds ahead of the anticipated release of GTA 6, fans are eagerly awaiting what promises to be another groundbreaking achievement from Rockstar Games.

BBC News Technology: https://www.bbc.co.uk/news/articles/c9q20djz4wno?at_medium=RSS&at_campaign=rss

The game, originally released in 1998 for the Nintendo 64, was a pioneering title that introduced many innovations such as 3D graphics and movement. The remake has incorporated changes that enhance its overall experience, making it feel both more modern and at times, surprisingly terrifying.

My early hands-on time with the game revealed several key updates, including improved visuals that make this version stand out from previous iterations. It's clear that Nintendo has not only polished but also revamped various aspects of the original to create a smoother gaming experience.

One notable addition is a new progression marker called Threads of Time, which allows players to track their progress even when paused in-game. This feature joins other modern trappings such as Zelda Notes integration within the Nintendo Switch app, enabling seamless access to game maps and information on your phone.

The remake also addresses long-standing issues with the original, including the addition of a dedicated jump button, a simple yet significant change that enhances gameplay fluidity.

The Ocarina of Time remake's narrative remains one of its strongest aspects, drawing players into its world as seamlessly as ever.

In many respects, the remake feels like a modern Zelda game, thanks to its refined gameplay mechanics and intuitive controls. The link between action and control is now more direct, allowing for smoother transitions between movements and attacks.

One notable improvement is the way items and weapons are accessed, no longer requiring players to pause the game and navigate menus. Instead, holding down a shoulder button freezes time, enabling quick access to desired equipment using an analog stick to browse through options in real-time.

The remake's design keeps pace with its more recent Zelda counterparts, presenting a less complex yet engaging adventure experience. The truncated sections I played left me confident that Nintendo has successfully reimagined this classic title.

The Forest Temple stands out as one of the most impressive areas I had the chance to explore, showcasing the updated art style in all its glory. This new aesthetic allows for more nuanced and frightening depictions of horror elements, which were previously limited by the technology available at the time of the original's release.

The remake's modern aesthetic is not limited to visuals alone. The control scheme has also been overhauled to take advantage of the latest hardware capabilities.

Players can now use the right stick to manipulate the camera in real-time, allowing for more dynamic and cinematic moments. This feature is particularly useful for those who enjoy capturing screenshots, as it enables them to freeze a scene in time with greater ease.

The remake's accessibility has been improved significantly compared to the original, making it easier for new players to jump into the game. Despite being one of Nintendo's earliest fully-3D titles, Ocarina of Time remains a beloved classic that continues to captivate audiences.

The Legend of Zelda series is currently experiencing unprecedented popularity, with Breath of the Wild and Tears of the Kingdom drawing in both old and new fans alike. The live-action movie adaptation will also be released soon, further cementing the franchise's status as one of gaming's most enduring and iconic series.

The Verge: https://www.theverge.com/games/1010101/zelda-ocarina-of-time-remake-switch-2-preview-hands-on

The Entertainment Software Association (ESA), which represents top publishers like Nintendo and Microsoft, submitted the request last week. The ESA claims that Anbernic devices are often sold with preloaded SD cards containing hundreds or thousands of unauthorized copies of copyrighted video games published by its member companies.

This practice is not unique to Anbernic, as many online sellers include an SD card full of ROMs alongside emulation hardware. However, the ESA argues that Anbernic's direct sales through its website do not involve preloaded ROMs, which makes the company's inclusion on the Notorious Markets list even more significant.

The ESA's petition also refers to these devices as superfakes, a term it uses to describe high-quality counterfeit trademark goods sold on a commercial scale. The trade group claims that Anbernic's products help normalize hardware-based piracy by making illicit game collections available through polished consumer products.

While the USTR has not yet taken action, the ESA's request is just the latest development in an ongoing battle against software piracy and counterfeiting.

The inclusion of Anbernic emulation handhelds on the USTR's Notorious Market List would not directly impose any new legal penalties on the company. However, being listed is meant to encourage law enforcement agencies to increase their efforts in combating piracy and counterfeiting.

The ESA's referral of Anbernic to the USTR underscores a shift in how emulators and emulation-focused hardware are marketed in the US. In the past, distributors often claimed to sell only legitimate emulators while disclaiming any knowledge of copyrighted ROMs that could land them in trouble.

This distinction has become increasingly blurred as third-party sellers on various online platforms openly advertise devices preloaded with thousands of games from previous eras. These sellers cater to customers who may not be familiar with file-sharing websites or pirated game distribution channels.

The proliferation of these illicit ROM-enabled devices has made it easier for end-users to access copyrighted content without making any effort to obtain it through legitimate means. This has raised concerns about the impact on the video game industry and intellectual property rights.

Some online sellers have even incorporated piracy into their business model, touting preloaded devices as a convenient way to play classic games without needing to know how to find or download them separately.

As a result, the lines between legitimate emulators and pirate-enabled hardware have become increasingly difficult to distinguish.

The Entertainment Software Association (ESA) has taken aim at Anbernic's emulation handhelds, labeling them as superfake" piracy enablers. However, this move raises questions about why the focus is on the hardware manufacturer rather than the online retailers that facilitate the sale of pirated games.

Major e-commerce platforms have been criticized for allowing the sale and distribution of illicit ROMs, which can be easily downloaded onto Anbernic's handheld devices. By targeting Anbernic specifically, the ESA may be inadvertently diverting attention away from the real culprits in this piracy ecosystem, namely the online retailers that enable the widespread availability of pirated games to consumers.

Ars Technica: https://arstechnica.com/gaming/2026/10/esa-targets-anbernic-emulation-handhelds-as-superfake-piracy-enablers/