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Topic: The rights to NFL Sunday Ticket are up for negotiations. Sunday Ticket is currently owned by AT&T/DirecTV at an annual price of $1.5 billion per year, but the strong feeling is there will be at least one digital player involved in the next deal. The current contract is set to expire after next season. Sunday Ticket offers fans the rights to watch all out of market NFL games.
The intel: Surprise, surprise, the NFL is primed for another big payday. Executives we spoke to consider the just-formed Discovery/Warner Media a dark horse candidate to make a huge bid to potentially put those games on HBOMax. This is a new player, and one that already has made some noise when it aggressively went after the Premier League rights that Comcast/NBC retained for a staggering $2.76 billion over six years.
The other candidates: Amazon and ESPN+ remain the digital favorites, while Paramount+ and Peacock can’t be completely ruled out. We’ll put Apple in there, too, but until it actually does something of note in sports, it is hard to consider them a serious contender yet.
Credit: Notigroup Newsroom.
[This article may have been written with information from various sources]