--- title: "General Motors Reports 5.5% Decline in Year-Over-Year Sales" url: https://noti.group/general-motors-reports-5-5-decline-in-year-over-year-sales/ language: en publisher: "Noti Group" section: "Business" published: 2026-10-01T16:58:39.000Z updated: 2026-10-01T18:29:03.049Z id: 88202893-cd48-4cdd-994b-689f415838f7 source: "CNBC https://www.cnbc.com/2026/10/01/us-auto-sales-q3.html" attribution: "Link to https://noti.group/general-motors-reports-5-5-decline-in-year-over-year-sales/ and name Noti Group when you quote or summarize this story." --- # General Motors Reports 5.5% Decline in Year-Over-Year Sales The company saw a decline in year-over-year sales for the third quarter, with total sales of 670,974 new vehicles. General Motors has reported a 5.5% decline in year-over-year sales for the third quarter, with a total of 670,974 new vehicles sold during this period. The company's all-electric vehicle (EV) sales have seen a significant downturn across its model lineup, which is attributed to waning enthusiasm for EVs. Last year's surge in EV demand was largely driven by consumers taking advantage of federal incentives worth up to $7,500 before they expired. In contrast, GM reported record-breaking EV sales during the same period last year. This year's numbers paint a stark picture: the Equinox EV saw its sales plummet 92.4% in the most recent quarter, with only 1,905 vehicles sold. The Blazer EV suffered an even more substantial drop of 84.4%, while Hummer EV sales fell by 72.9%. Despite the broader market showing promise, GM's relatively weak performance is partly due to its limited offerings in the hybrid segment. With gas prices continuing to put pressure on consumers, experts anticipate that hybrid vehicles will increasingly capture a larger share of car sales, potentially further affecting GM's overall sales numbers. Toyota's electrified vehicles have become a significant contributor to its sales, making up over 57% of the Japanese automaker's total sales in the third quarter. The company reported that it sold a total of 633,223 vehicles during this period, representing a modest increase of 0.6% compared to the previous quarter. However, sales of its hybrid and electric vehicles saw a more substantial growth, with over 363,367 units sold - a rise of 28.5%. This trend is likely contributing to Toyota's narrowing gap with General Motors, which remains the top U.S. automaker by sales. The current gap stands at less than 136,000 units, significantly lower than the full-year difference of around 335,000 units last year. Honda Motor has also seen its sales increase in the third quarter, rising by 9.3% compared to the same period last year. A notable aspect of Honda's performance was the sale of over 106,000 hybrid vehicles during this time - a new record for the company. High fuel prices weighed heavily on General Motor's Q3 sales performance, particularly for big trucks and SUVs, which are a significant contributor to GM's revenue streams. The average national fuel price of $4.41 was likely a major deterrent for consumers in the market for these vehicles. GM's full-size pickups, however, showed some resilience, with relatively flat sales. Meanwhile, the company's lower-cost vehicles have been bucking the trend, driven by consumer demand for more affordable options amidst high inflation. The Chevrolet Trailblazer has emerged as a standout performer, with sales up 51% in Q3, while Buick Envista and Chevrolet Trax also saw significant gains of 18.4% and 16.3%, respectively. These results suggest that consumers are increasingly turning to more affordable options. Despite the overall decline in sales, GM remains optimistic about its prospects, with President of North American Operations Duncan Aldred expressing confidence in the company's future growth prospects, citing investments in new vehicles and innovative technologies as key drivers. --- Source: [CNBC](https://www.cnbc.com/2026/10/01/us-auto-sales-q3.html) Published by Noti Group: https://noti.group/general-motors-reports-5-5-decline-in-year-over-year-sales/